033: How to Build an Empire with the 80/20 Principle – Interview with Perry Marshall

Perry Marshall is a lot of things.

After starting his career as a trained electrical engineer, he transitioned into becoming a direct marketing expert, and ultimately, a massive contributor to the legacy and development of the 80/20 Principle. Perry has written several books, but probably the most well-known are 80/20 Sales and Marketing as well as Evolution 2.0: Breaking the Deadlock Between Darwin and Design.

In this conversation, we cover some fascinating concepts and life changes that can (and should) come about when you recognize how the 80/20 principle works, and how it applies to every facet of life (far more than just your business).

You can also see our original video interview here:

https://youtu.be/vC3Zr89l_CU

Links and Resources Mentioned:

• PerryMarshall.com
• 80/20 Sales and Marketing by Perry Marshall
• Perry Marshall's Amazon Page
• RichardKoch.net
• Evolution 2.0 by Perry Marshall
• Jordan Peterson
• Dan Kennedy 
• Gary Vaynerchuk
• Letters from a Stoic by Lucius Seneca
• Read something written before Gutenberg. Every day.

And don't forget, if you want to apply for the mastermind group, you can do it here: REtipster.com/mastermind

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Thanks again for joining me this week. Until next time!

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